Thursday, 13 April 2017

New Music Video 'Run Up' Major Lazer Feat. Nicki Minaj and PARTYNEXTDOOR



Major Lazer enlisted Nicki Minaj and PARTYNEXTDOOR for one of my favourite tracks of the year so far, 'Run Up,' directed by Paul, Luc, and Martin, which plays on the importance of mobile communication and technology. FaceTime, notifications, and selfies in abundance. Directors Paul, Luc, and Martin, commented, 'The idea was to laugh at ourselves and at the unconditional love we bear to our smartphones. Humor and absurdity came naturally in our speech because our will was not to accuse someone or something but just exaggerate it to foster reflection.' Run Up is the first official single from Major Lazer’s Music Is the Weapon, the follow-up to 2015’s Peace Is the Mission, which will be released later this year.

YouTube

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