Monday, 2 March 2015

Kim Kardashian Hollywood Mobile App



 After conquering Reality TV, Kim Kardashian is set to also take the mobile orld by storm with a $74 million app addiction. Kim Kardashian West first grabbed our attention in October 2007 with the premiere of E!’s Keeping Up With the Kardashians. Who could have guessed where that basic-cable reality show moment would lead?


Since then, Kim, 34, has entered that rare pantheon of mononymous celebrities. Like Madonna and Oprah, Pelé and Plato, it’s just Kim—global trendsetter, designer, model, actress, celebrity endorser, magazine cover queen, tabloid leading lady, social media pioneer, famous wife (twice), famous mom (and sister and daughter)—and now, a superstar in the tech world..'
Adweek: Where did the idea for Kim Kardashian: Hollywood come from? I had just had the baby [North West], and so I was being really choosy about what I was working on. I got a call from the company Glu Mobile to partner up and do a video game. I asked my husband [Kanye West], "What do you think of this? What would the concept be?" And he was like, "Oh my God, you have to do a video game? It's so cool." So, we went back and we came up with this really cute concept that I thought was relatable and very much like me. It had to be something that fit my personality.
The game is a monster hit, with 28 million downloads and 11 billion minutes of play since it launched last summer. What do you credit that success to? Something that really worked in the game that was kind of an accident are the updates. [For example], your character can go on vacation to Mexico, and that's one of the places that I go all the time. I actually didn't know the date of the launch, but I happened to be going to Mexico on the same day. Once I started posting pictures through Instagram that I was in Mexico, everyone was playing along [and saying], "I just updated my game, and I'm in Mexico with you." They would literally get a bikini like the one I had Instagrammed in a photo. 
Read more at: Adweek