Thursday, 21 March 2013

Beyonce reveals new H&M Summer Collection

 Beyonce jetted off to the Bahamas a while back to celebrate her adorable daughter Blue Ivy’s birthday and whilst there according to reports, B shot a number of commercials, print ads and billboards shoots for her new H&M Summer 2013 campaign - 'Beyonce as Mrs. Carter For H&M.'
 
Not long now chicas - the commercial will be released next month and features an exclusive track, 'Standing on the Sun.' Beyonce revealed, 'It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial. I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind.'
 
Ann-Sofie Johansson - Head of Design at H&M revealed that the collection consists of various summery goodies that fit Beyonce’s unique personal style and that fans should expect bodycon dresses, beach gowns, high-waist shorts, sleeveless shirts and tie-dye bikinis. Cannot wait!