Beyoncé has been named brand ambassador for Pepsi in a multi-year deal estimated at $50 million. The New York Times reveal that the deal will include commercials as well as a multimillion-dollar endorsement to support Beyoncé's creative endeavours.
Beyoncé commented, 'Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.'
The deal has landed at a perfect time with the release of B's next album, which is expected to be released in 2013. Cannot wait. She will also perform at a Pepsi-sponsored Super Bowl halftime show in New Orleans on February 3, followed by a global TV commercial for Pepsi [Live for Now] her 5th ad for the popular brand since 2002, which will be launched firstly in Europe March 2013.
