Check out Ri Ri in Times Square on a gigantic billboard in the centre of New York City's Times Square! The stunning poster promotes Rihanna's latest fragrance, Rebelle. Speaking about her fragrance recently, Rihanna said:
'It's all about girl power. My new fragrance is about taking control but still being a lady. There’s a feminine, romantic element to the fragrance - but there’s also a defiant quality in it. I love its duality.'