Rihanna becomes Emporio Armani Underwear & Jeans Spokesmodel

Rihanna fans will be seeing alot more of their idol in coming months, as the Bajan beauty will bare all in new campaigns to promote Emporio Armani Underwear & Armani Jeans. Promos are expected to begin in September 2011 and Rihanna will appear in ads for the fall-winter 2011-2012 collections, shot in New York. Rihanna follows in the line of other spokesmodels such as Megan Fox and Victoria Beckham.

Discussing her future recently the superstar said, 'I probably see a lot of menswear, or something extremely, extremely feminine. But I like to play with both. It would have to be so extreme that it's a look, because I don't usually like typical ladylike, girly-girly stuff. It would be a look if I were to do it. I always like something that's a little off, so it's just not typical or expected.'

*Citation