Friday 8 January 2016

New Video 'Save My Soul' JoJo

The super talented JoJo debuts her latest video from the trilogy of greatness which is the EP - III.  'Save My Soul,' is the third track of all 3 singles, and the video was directed by her friend Zelda Williams and is dedicated to JoJo’s late father Joel Levesque, who would celebrated his 61st birthday today but was tragically shot in the desert of Joshua Tree National Park in California. JoJo's powerful video focuses on addiction and it's detrimental effects.
'Save My Soul’ is about addiction. Of all kinds. I wanted to convey the feeling of powerlessness I’ve felt in my life in an uncomplicated way and show a range of what it might look like for others who’ve been there. We filmed this video about a month before my father lost his decades long battle with addiction. His death honestly felt like it came out of nowhere…and yet I had been mourning him for years…if that makes any sense. I know all too well from seeing it around me that the fight is not easy. It’s every day. All consuming. I’m not mad at my dad. I love him and I’m sad. He is my greatest heartbreak.'
Zelda Williams JoJo's close friend, whose late father Robin Williams also battled addiction, commented, 'To say the ‘Save My Soul’ video means a lot to me would be an understatement of stupendous proportions…it’s not even our shared experiences with addiction and loved ones who suffered from them, though that is the very real inspiration behind this song and video.  Save My Soul is Jo’s very real, very honest ode to addiction, and in her expressing her truth, I wanted to give others the opportunity to do the same.'

Say Love | When Love Hurts

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